Announcement: The annual subscription rate for Drafts Pro is now only $19.99 (USD).
This change is a return to the original annual pricing available before January 2021. Many of you who have annual subscriptions started before January already receive this pricing. The change will affect any new annual subscriptions and will be reduced at renewal time automatically for anyone who subscribed this year.
The original intent of the January price increase was to create breathing room, enabling me to work with promotional and introductory offers to create incentives to entice new subscribers, ultimately creating a space where most people were still paying $19.99. This move seemed like, and probably is, the “smart business” thing to do.
In practice, I found I’m much more interested in improving quality and delivering new functionality than I am in optimizing the growth path of Drafts with marketing incentives. Due to this lack of motivation, I have not delivered on providing such offers and discounts.
Rather than refocus my marketing efforts, I have deciding to return to the original price and focus on delivering value in the app. I hope people will be willing to recognize and support this approach.
Note that the monthly rate of $2.99 (USD) will remain in place. I hope that having a greater relative discount for investing in the annual subsription will encourage more people to take a leap and give Drafts a chance to become a crucial, valuable tool in their productivity workflow.
The free version will, of course, continue as-is.