Please read the whole thing before replying
When I first discovered Drafts, I was really excited. The seamless, native integration, data ownership with iCloud sync and customizability was awesome! However, after using it for a while, like most, I got hit by the paywall when trying to edit an action, like most. I get that developing an app is expensive, and I get that it requires a constant stream of revenue - the pricing is certainly not my problem, it sounds reasonable at first. My problem is that I don’t own Drafts. I never want to be in a situation where a fundamental part of the tools I use to work is relying on me to constantly pay a fee to the makers and I’m giving up the practical ownership of my data. And I am far from the only one thinking that. In the German App store 1-star reviews of drafts over 94% (16 out of 17) of customers complain about the subscription model, most of them saying they could justify a one-time purchase.
Assuming the average customer sticks with drafts for 4 years, which is assuming pretty low churn, that’s 80$, minus 30% of the first year and 15% for the next 3 for Apple, which is a lifetime customer value of 65$ per customer.
Considering that, I think the additional option (alternative to subscription) of a 99,99$ one time purchase, which would be a lifetime customer value of 70$, for the people like me would be a fair offer that actually raises more for the developer, that could convince the customers like me, who wouldn’t pay anything otherwise to invest in drafts. It’d be a price that I and many others would pay, that would make the maker happier than a subscription.
The problem of unreasonable and unsolvable refund requests @agiletortoise mentioned in another post on this issue has also been resolved since developers are now able to have a pop-up window making the customer aware that they’ll not be able to get a refund before they buy.
A fair one-time pricing option could support the development with a lot of immediately accessible money, increase customer satisfaction and even make more than subscriptions in the long term. Thank you so much for reading!
Happy to discuss this!